CONSUMER RESEARCH - EXIT INTERVIEWS

Utilizing a hidden video camera Human Touch conducts consumer research and exit interviews, that give an extremely good insight into customer feedback over and beyond what is possible with simple written surveys.

MERCHANDIZING AUDITS

Properly displayed marketing materials and POS displays are essential to maximize exposure to products and special promotions. When properly displayed, sales will increase. Human Touch visits stores and covertly video records the merchandizing material, both inside and outside, for accurate analysis and evaluation.

NEW PRODUCT LAUNCHES

Monitoring test markets where new products are being tested is very important to see if the product is being presented as they should, to see if merchandizing materials associated with the product are displayed properly and with our extremely fast 24-48 hour feedback we can analyze the performance and give information back in order to correct the issue before it's too late.

COMPETITOR SURVEYS

Human Touch conducts competitor evaluations, using concealed video cameras, to monitor the industry, to see what is new, what the competition is doing that we should be doing better and how we can best compete for their customers.